My name is Dean Lewis, and I'm an entrepreneur and businessman with over 20 years of experience in the Fashion and Fragrance industries.
No matter where I've been in my career, my passion has always about our customers and their experience. Just Authentic is a website born of that passion. We aim to deliver a fresh experience for our customers with gender-free search options and categories determined by how the customer wants to express themselves at each moment.
In addition to a more inviting visual experience, we offer our guests highly personalized product suggestions, insider first looks, and unique gifts and promotions curated just for them when they create a profile.
Ultimately our goal is to develop Just Authentic into a community of like-minded shoppers searching for the little (and big) luxuries that bring value to our lives, whether through art, fragrance, or accessories. We want our customers to know their worth as individuals and consumers and to be able to use this power collectively to create trends and start conversations that matter.