Just Authentic is just that.  Authentic and inclusive in our approach to our customers and authentic in our approach to brands.  Brands with a message, with product that speaks to our customer.  Value over price.  We only work with the authorized distributor, or their supply chain partners.  We do not offer product from third party or sell-off from another company.  When we chose our name, it was to imply exactly what it stands for: Just Authentic.  Always.