Tiana is a New York based fashion house that creates one of a kind handcrafted purses for the discerning woman. At the heart of every Tiana bag is the essence of the exquisitely crafted beads that it is made of. While Tiana is a product of the 21st century, its roots are firmly anchored in the traditions of hand craftsmanship in India, where each bag is distinct with a different story to tell. Only the choicest beads are sourced, cut and colored with utmost care to prepare them optimally for our bags.
At Tiana, we have honed our skills in working on glass beads to embellish their beauty. Traditional beading methods combined with innovative new adaptions are employed on fabrics and other natural materials. Every Tiana bag is handmade by master craftsmen using techniques that have been perfected over time. Beads, crystals and pearls are handled with care and precision to shape them into the unique form that marks each Tiana purse. Our purses are created in a meticulous way with the sole aim to incorporate refinement in every detail and never with a goal of efficiency. A lot of effort is put in to ensure that the bags keep their elegant form for a long time and age gracefully.
As the founder of Tiana, Anushree Gupta ensures the company stands by its pillars of intricate craftsmanship, attention to detail and only the highest standards in quality. Her sister Tara Gujral, creative director educated at the London of School of Economics, gave up her job at the World Bank to become her partner in the brand. Together they share their mission to keep ancient Indian handicraft techniques alive and fresh by using them to interpret modern designs. Their passion and creativity shines through in each of their designs which are hip, handcrafted, fun and luxurious – all in one.